SEO & Digital Growth Proposal

Reclaim Your
Traffic. Authority.
Growth.

A tailored roadmap to recover lost organic traffic, outpace competitors, and build a sustainable digital presence for Vancouver Ultrasound.

Prepared For
Vancouver Ultrasound
Prepared By
PLAYHEADS Agency
Date
March 2026
Website
vanultrasound.com
01 — Current Situation

Your Traffic is
Bleeding. Here's Why.

Vancouver Ultrasound has built a strong 10+ year reputation locally. But the digital landscape has shifted — and your online presence isn't keeping pace.

−52%
Monthly organic traffic
dropped from 14.5K → 7K
$5.6K
Monthly traffic value lost
(Google's own estimate)
DA 20
Your current Domain Authority
vs. competitor DA 16 — closing fast
0
Meta descriptions indexed
Missing H1/H2 page structure
02 — Service Options

Three Paths.
Choose Your Level.

We've designed three options based on where you are today and how aggressively you want to grow. Each solves real problems — but the results are very different.

Option B
SEO Only
(No Site Rebuild)

Start improving your SEO now without rebuilding the site. We work within the limitations of Wix to fix what we can. Progress will be slower, but it's a lower-commitment entry point.

Monthly Retainer
$2,000 CAD/month
No one-time setup fee
  • Technical SEO audit + recommendations
  • Malicious backlink disavow campaign
  • On-page SEO (within Wix constraints)
  • Google Business Profile optimization
  • Content strategy + 2 articles/month
  • Monthly reporting
  • ✓ UPone CRM & automation — included
Expected Outcome: Partial stabilization of traffic decline. Limited growth potential due to Wix platform constraints. Suitable as a short-term measure before full migration.
Option C
UPone CRM
& Automation Only

For clients who want the operational tools without an SEO retainer. UPone is included at no extra cost if you choose Option A or B — this standalone option is for UPone alone.

Standalone Monthly (without SEO)
$208 CAD/month
Virtual Number $89 + CRM $119
  • Multi-Channel Hub: unified inbox for Google, website, social ($119/mo)
  • Collect patient info + reply to Google reviews automatically
  • Online order & appointment collection from all channels
  • Virtual business number: auto-follow-up on missed calls ($89/mo)
  • Collect caller info + send SMS confirmations automatically
  • Automated Google review request campaigns
Expected Outcome: Better operational efficiency and more 5-star reviews. Does NOT address the traffic decline or SEO issues — your visibility problem remains unsolved.
How It Works

UPone is included in Options A & B at no extra charge — it's part of the $2,000/month SEO retainer. Option C exists for clients who want UPone tools only, without an SEO commitment.

Option A  New site + SEO + UPone ✓
Option B  SEO + UPone ✓
Option C  UPone only (no SEO)
02.1 — UPone Platform

Optional Add-On — Available with Any Option

UPone is a smart business automation platform available as a standalone monthly subscription — independently of your SEO choice. For Vancouver Ultrasound, we recommend these core modules:

🔗

Multi-Channel Hub $119/mo

Connects all your online channels in one inbox — Google, website chat, social, and more. Collect patient info, reply to messages (including Google reviews), and receive online bookings automatically.

📱

Virtual Business Number $89/mo

Never miss a patient call again. Automatically follows up with missed callers, collects order/appointment info from inbound calls, and sends SMS confirmations — all without manual effort.

Google Review Automation

Systematically requests reviews from patients after their visit. More 5-star reviews means better local rankings and stronger trust signals for new patients searching online.

📊

Unified Data Dashboard

Replace Excel spreadsheets with a real-time dashboard. Track leads, patient communications, and conversion data — all visible in one place, from any device.

03 — Execution Plan

What We Do,
Month by Month.

Every dollar you invest translates into specific, trackable work. Here's exactly what gets done in your first three months.

Month 01
Foundation — Website Build (Option A) / SEO Audit (Option B)
Build & Prepare
Full Technical SEO Audit
Malicious Backlink Disavow
Meta Descriptions (all pages)
H1 / H2 / H3 Structure Fix
Google Business Profile Audit
Schema Markup (Medical)
Google Analytics Setup
Keyword Research Report
Competitor Analysis
About Us — Authority Content
★ Website Design Start (Option A)
Month 02
Growth — SEO Begins (All Options)
Content, Links & Local Authority
2× SEO Blog Articles
Local Citations Building
GBP Posts (4× monthly)
Quality Backlink Outreach
Review Campaign Launch
Internal Linking Optimization
Core Web Vitals Check
Negative Review Response
Monthly SEO Report
★ Website Launch (Option A)
Month 03
Scale — Defend & Expand
PR Campaign, Content Expansion & Strategy Review
2× SEO Blog Articles
★ Press Release Writing
★ PR Media Distribution
Backlink Quality Audit
Ranking Tracking Report
Conversion Optimization
GBP Photo & Q&A Update
3-Month Strategy Review
Q2 Roadmap Planning
Competitive Gap Analysis
Month 3 PR Campaign: We write and distribute one professional press release on behalf of Vancouver Ultrasound — published across media outlets to build brand authority, earn quality backlinks, and strengthen your YMYL credibility signals with Google.
04 — Investment

Clear Pricing.
No Surprises.

All prices in CAD. Website build is a one-time fee; SEO and UPone are monthly subscriptions with no long-term lock-in required.

Option A — Full Package Recommended

Service Type Price (CAD)
New WordPress Website
Basic: 7 pages / AI Mode: unlimited pages
One-Time $2,400 – $4,500
SEO Monthly Retainer
Technical + Content + Links + Reporting + UPone included
★ Starts from Month 2, after website launch
Monthly $2,000/mo
Month 1 — Website Build Only One-Time $2,400 – $4,500
Month 2 Onwards — SEO Retainer Monthly $2,000/mo

Option B — SEO Only

Service Type Price (CAD)
SEO Monthly Retainer
On existing Wix site
Monthly $2,000/mo
Monthly Total $2,000/mo

Option C — UPone Only

Service Type Price (CAD)
Virtual Business Phone Number Monthly $89/mo
CRM + Review Automation + Chatbot Monthly $119/mo
Monthly Total $208/mo

Note: All prices in Canadian Dollars (CAD). No long-term contracts required — month-to-month after the first 3 months. Website build payment is due upon project kickoff. For annual SEO commitment, a 15% discount is available.

05 — Why PLAYHEADS

We Don't Just
Report. We Fix.

Most SEO agencies send you a monthly PDF and call it done. We're different.

01

Healthcare SEO Expertise

We understand YMYL — the strict Google guidelines for medical businesses. We build authority the right way, so your rankings are durable.

02

Local Market Knowledge

We know Vancouver's competitive landscape. We've analyzed your competitors and know exactly what it takes to outrank them in your local market.

03

Full-Stack Capability

From WordPress development to content creation, backlink building, and CRM automation — everything happens in-house. No outsourcing, no surprises.

04

Transparent Reporting

Monthly reports show exactly what was done, what moved, and what's next. You'll always know where your money is going and what results it's producing.

06 — Next Steps

Ready to
Get Started?

Here's how we move from proposal to results in under two weeks.

Let's build your
digital foundation.

Questions? Ready to start? We'll get back to you within 24 hours.

nick@playheads.ca